Asking for Referrals for Fraidy-Cat Freelance Writers

Scared to ask for referrals? One Writer's Essential Tips. Makealivingwriting.comFor some freelance writers, it seems like asking for referrals and selling comes easy. They have a huge network of people they’ve cultivated relationships with. Their network hooks them up with new clients. And it’s easy for the same freelance writers to talk about their business in any situation, and get referrals.

That’s what successful freelance writers do. And I wasn’t sure I was cut out to be one of them if asking for referrals was part of the gig.

If you’re afraid to ask for referrals, you’ve probably heard that fraidy-cat freelance writer voice inside your head. You know, the one trying to convince you that:

  • People will think you’re desperate
  • You’re running some kind of scam
  • You can’t possibly provide a service valuable enough to help in any meaningful way

That cat needs to go. It took me a long time to figure this out. But when I finally did, I got a response in 10 minutes, a potential project, and scored another referral for more work. Here’s how I did it:

Is fear of asking for referrals holding you back?

The roots of my aversion to sales and asking for referrals go back to a time when I was old enough to love camping, but not old enough to work or drive. To support my camping habit, I had to walk from house to house with a tattered cookie-order sheet, knocking on door after door. The goal: get people to sign up for boxes of Girl Scout cookies. I hated every minute of it. But for our group to go on two camping trips a year, we each had to make our cookie quota, so I did it.

Marching orders from the Den Mother

Decades later, I joined Den 2x. I wanted to make more money from freelancing to support my modern-version of camping: international travel. My new Den Mother Carol Tice challenged me to map out a plan to grow my freelance business, and I did almost everything she told me to. Like put together my website, update my LinkedIn profile, set up Twitter, and create a marketing plan. I even suggested projects to current clients and asked for testimonials.

I was on board with everything, except one thing…asking for referrals. I was afraid. I didn’t think it would work. I wasn’t sure what to say. In my head, asking referrals felt too much like begging for crumbs and cookie orders.

When a client purrs, ask for a referral

After months of freaking out about asking for referrals and avoiding it, something happened. Two people at the same company sent me emails with positive feedback about a piece I wrote. A loud voice inside my head said, “You really should ask for a referral.”

So I did what any fraidy-cat-freelance writer would do about asking for referrals. I agonized over a big, long, rambling, ridiculous request, feeling like a little kid in a green uniform going door to door.

Essentials of asking for referrals

Luckily my inner editor took over. And I cut the message down to the essentials like this:

Ways to reach out

Start your email with a brief message about why you’re reaching out. It doesn’t have to be long. Here are some ways to get that ask-for-a-referral email started:

  • Say thanks. In this case, I was responding to a prospect who emailed to compliment me on a piece I wrote. So it was easy to respond, and say “thanks.”

    Example: Hi John, Thanks for the email about my recent blog post. It was an interesting one to research and write for my manufacturing client.

  • Catch up. You can also ask for referrals by reaching out to people in your network. For example, congratulate an editor for making a move to a new publication. Check in with a former co-worker climbing the corporate ladder. Or email a former colleague to catch up.

    Example: Hi Brenda, How’s it going? I noticed you just made the move to senior editor at the magazine. Congrats.

  • Share information. Come across an article, report, or news story that might be helpful to someone in your network? Share it. Send an email and tell your contact you thought they might find the information helpful.

    Example: Hi Lisa, How are you? I just came across this article on new strategies in content marketing. Thought you might find this helpful to get some ideas for your next campaign.

Ask a question

Think about what it’s like when you haven’t seen an old friend for a long time. You have a million questions, right? How are the kids? How’s work? What about that trip you took to Israel? Asking a question is a great way to reconnect with your contacts and let them know you’re thinking of them.

The more specific, the better.  People are genuinely blown away when you remember little details about their life/career. It’s why some sales people practically keep a little black book on everybody they’ve ever met.

  • Example:How’s it going since you made the move from newspapers to PR in Chicago?
  • Example: I’d love to know the back story to the Super Bowl commercial you helped produce. Can we catch up?

Provide a brief update on your freelance writing business

If you’re reaching out to a relatively new contact, give them a brief reminder about how you met. For other people in your network, you might just give them a brief update about your business, or the elevator-speech version of what you do as a freelance writer.

  • Example:I just landed a new blogging client writing about manufacturing and technology.
  • Example: I’ve been writing about grant funding for non-profits for about a year.

Ask for a referral

This is where a lot of writers start acting like they’re high on catnip. You don’t need to ask your contact, “Do you have any work?” It just comes across as looking a little desperate, even if you’re not. So you can go ahead and shut down those looping thoughts about your career imploding by asking for a referral. Just ask your contact a simple question:

Do you know anyone who needs a freelance writer?”

Ask if they have any colleagues who could use a healthcare writer, B2B marketing writer, or whatever kind of writer you are. It’s really that simple. 

Does asking for referrals really work?

I reached the tipping point where I had to find out. I finished the email to my contact and clicked send. Instantly, I felt a twist in my gut, and even vented to my Den 2x mastermind group about how much I hated asking for referrals. asking for referrals

While I was freaking out about finally asking for a referral, I went to make myself a cup of stress-buster tea. And before I even got back to my computer, I had a reply in my inbox. The marketing director had someone she wanted to refer me to, and she had a bigger project coming up she thought I’d be great for. Translation: asking for referrals works.

Strategies to improve results when you ask for referrals

I’d built asking for referrals into a big, huge deal, all for nothing. Was it really so hard? No. I sheepishly confessed to the Den 2x mastermind group that my referral request went better than expected. It’s really not a big deal to ask for referrals, if you understand the essentials and follow a few basic rules like:

  • Take advantage of good timing. Having several people praising me meant I was top of mind, making a positive result more likely.
  • Include a short list of other services. Doing this effectively helped me upsell my current client. Here’s what I wrote: Besides blogging, I also write case studies, newsletter articles, white papers, brochure copy, website pages, and press releases.
  • Keep the message short and the tone confident. I’m sure they had no idea I was nervous.

Ask for referrals to get more clients

Asking for referrals is now easy for me. I understand that it’s a win-win for everyone. I get more work from new clients that are similar to a client that’s already a good fit for me. And my client gets to be the hero who refers an excellent writer to a colleague. Along with traditional marketing efforts to find more clients, I regularly look for opportunities to ask for referrals, because I know it works. As a bonus, I can even buy Girl Scout cookies (Thin Mint are my favorite) from the kids who go door to door while I plan my next trip, paid for by my newest clients.

Karen Smock is a freelance B2B marketing writer for manufacturing and technology clients. She also likes Thin Mint Girl Scout cookies, world travel, and spending time with her family.

Has asking for referrals worked for you? Tell us about it in the comments below.

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Environmentalism: What’s missing?

nice post

Martian Poet

Environmentalism and sustainable development are the buzz phrases in the world today. While a small fraction of people continue to think that climate change is not real (apparently, humans aren’t supposed to be arrogant enough to think we can change the climate), the evidence has formed a mountain in support of climate change. Even if you deny climate change, you cannot deny that humans have caused major disruptions in the natural world in the last 50 years. If not world climate, we have definitely reduced global biodiversity, forest cover and air composition significantly. Entire ecosystems have been obliterated.

Hence, the rise of environmentalism; a movement calling for a change in our practices so as to preserve and protect the natural environment. Conventions have been held, laws have been passed, books have been written and research continues on how we can protect the natural world. While this is noble, and necessary…

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Nature is Beautiful….

beautiful pics

Travel Stories from India

Whenever I get time I make it a point to travel to places in and around Delhi NCR, where beauty of nature can be captured in its original form. There are many places in and around Delhi like Sultanpur Bird Sanctuary in Gurgaon, Okhla Bird Sanctuary in Delhi, Surajpur Bird Sanctuary in Greater Noida, Dadri Wetlands in Greater Noida etc. There are many Bio diversity parks also. I Will cover the details about these in separate posts. These sites attract plenty of  migratory birds. But if one observes carefully there are many minute creates which are as beautiful as other bigger birds and animals. I am sharing few of these clicks below. Hope you will enjoy the same.

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7 most powerful ways to regain time for writing in the midst of chaos

nice blog info

Business in Rhyme

productivity_writing_chaos

The more I write and search for inspiration for blog posts, the more I come across analogy of how certain natural laws that govern universe actually can be very well applied to our everyday life. If we fast rewind our memory to a high-school years we might recall the 2nd law of thermodynamics that basically  says: the universe tends to go from present order to bigger disorder. And does that apply to your everyday life? Well imagine: you can spend all day cleaning your messy room and within couple of working hours, you are practically at square one – like you didn’t tidied it up at all.

Sounds familiar?

We all live our lives chaotic to some degree. We cannot control every circumstance but we can put some effort and take charge to at least try make some order. And making that order can mean finding more time to write.

My 

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Blogging: What Works for Me

good info

Quintessential Editor

blog clueless.jpgI was a little hesitant to write this post today.  I’m comfortable (somewhat) when I blog about writing and editing because I’ve been doing it for 13 years.  However, I’m not an experienced blogger by any means.  I’ve only been blogging for 51 days now.  With that being said, a recent blog post I made here has prompted enough views and inquiring comments that I thought I would share my limited experience.

When I wrote the blog linked above (11 days prior to this posting) I had almost reached 300 followers.  As of today, I have 409.  I think it was these numbers that prompted the curiosity.  So here are the things I have been doing.  Like I said, I don’t know if what I’m doing is good or bad – it’s just my process.

Stay true to your voice.  I write my blog as if it is correspondence…

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Blogging & Stone Skimming Similarities #Mondayblogs #BloggingGals

thanks for the info with there similaritis

BlondeWriteMore

Blogging & Stone Skimming Similarities

Have you ever stood at the water’s edge, picked up a nice flat stone and thrown it across the water in the hope that it might bounce a couple of times off the surface?

This is called stone skimming or rock-skipping.

In my head I am amazing at stone skimming but reality is quite different.

I believe there are similarities between blogging and stone skimming:

  1. Your stone is your blog post.
  2. You throw the stone out across the water. You fire out your blog post across the World Wide Web.
  3. With stone skimming some people take their time, aim and then throw their stone with such breath-taking precision. Whilst others just fling it into the air and hope for the best. Some bloggers spend hours crafting their posts and targeting them with such precision. Whilst other bloggers scribble down a few choice words, add a few random hashtags, press ‘publish’…

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